Impact
Discover how we are making a meaningful difference for animals.
Your donations at work:
Social media outreach
Since 2020, we have reached over 16.2 million people on social media, inspiring millions of people to reduce their animal product consumption.
Event organizing
Since our founding, we have organized over 380+ events, increasing the salience of veganism in the communities in which we operate.
Chapter building
We have launched nearly a dozen chapters since 2021, with each one serving as a vital community hub for animal rights and veganism.
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Social media outreach
Our content reaches millions of people every year with a message of compassionate, sustainable, plant-based living.
In 2024, we reached a record-breaking 11.2 million people with an ad budget of less than $10,000.
Each of our memes, videos, and word posts generally reach at least 10,000 people apiece, with a significant subset reaching 50,000+ people.
Our videos are particularly popular.
The cow video featured in this section, dubbed “Animals Dream of Freedom,” is our most watched video of all time, achieving over 6.2 million views and over 110k reactions.
The pollution video achieved over 1.9 million views, making it one of our most popular pieces of content. It encourages us to consider wildlife, curb plastic pollution, and address the extinction crisis millions of animals face.
Our videos are so popular, in fact, that in 2024, people spent a total of 2,025 days watching our content. That’s the equivalent of 48,600 hours, 2,916,000 minutes, or nearly 175,000,000 seconds!
Events
At Project Animal Freedom, we are known not only for our social media content, but also the events we organize.
Major events
The largest summit of its kind in the world, this hotly anticipated event brings together some of the most influential thinkers at the intersection of animal rights and environmental justice.
Vegan Climate Summit
This event celebrates the creativity, diversity, and impact of LGBTQIA+ vegans from across the movement. Featuring entrepreneurs, academics, and activists, this event brings together some of the most inspiring people at the intersection of veganism and LGBTQIA+ justice.
Gay Vegan Expo
This groundbreaking event unites leading activists and academics at the intersection of disability rights and animal liberation, exploring how we can challenge both ableism and speciesism together.
Disabled Vegan Expo
We hold this popular webinar each year at the beginning of spring, partnering with Learn Veganic to teach people how to grow a bountiful, sustainable, plant-based garden using entirely veganic techniques!
Veganic Gardening 101
Through this global day of action, we expose animal ag’s insidious role in the present ecological crisis, champion veganism as an environmental imperative, and demand a plant-based, veganic food system. By marching, we call upon governments, businesses, and everyday citizens to embrace veganism, end subsidies to animal ag, and support the Plant Based Treaty.
Worldwide Vegan Climate March
As part of this global day of action, we strive to inspire people to ditch fur, pressure companies to divest from fur, and urge cities around the world to ban fur. As consumers, companies, and entire countries ditch fur, now is the time to make fur history!
Worldwide Fur Protest
Chapter outreach
Each of our chapters amplifies our impact, city by city.
From community-building events to vegan outreach and animal rights activism, our chapters deepen the impact of our work across the Midwest.
Each chapter is semi-independent and operates as an organization unto itself.
We embrace a Swiss Army knife approach, helping our chapters excel in a number of areas instead of just one or two.
This diverse, localized outreach magnifies our impact tenfold in each city we operate in.
Chapter programming
In addition to tabling events, leafleting events, screenings, public presentations, protests, and other forms of vegan outreach, our chapters organize a wide range of exciting community-building events.
These events regularly attract large turnouts, energizing community members and ultimately injecting more people into the movement.
Project Animal Freedom has become famous for our unique approach to community building and the creative events we organize.
You can view some of these events below.
Community-building events
Impact reports
Since 2022, we have regularly produced reports outlining our progress each year. You can view these reports below.